Campaigns

dine

Event Development, Publicity and Marketing. Producer of dineLA Restaurant Week. 2007 – 2009.

  • K-Line & Company was hired to establish and launch the LA's first restaurant week for LA INC. The Convention and Visitors Bureau/dineLA. The event encompased the entire LA County, and in its initial year, K-Line & Company planned and implemented a comprehensive marketing, promotions, public relations and advertising campaign which attracted 150 restaurants to participate and fed over 250,000 diners. In year two, K-Line & Company's efforts helped to more than doubled the numbers from year one.

 



mask

Fund-raising and Media Relations.  Media Director of Hospice Mask Project. 1999 to 2002.
  • K-Line & Company created an aggressive campaign to promote this unique celebrity auction of 700 masks benefiting Sutter VNA & Hospice in the San Francisco Bay Area.  The event was chaired by George Schultz and included masks created by Barry Bonds, Katie Couric and Al Roker.  Annual local and national press coverage from Evening Magazine, San Jose Mercury News and The Wall Street Journal resulted in 500 auction attendees contributing $100K+.

 



capital

Internet and New Media Marketing. New Media Publicist, Capitol Records.  1999 to 2001.

  • K-Line & Company was hired to create a major buzz about the growing trend of convergence between traditional marketing of music and the burgeoning start of online album marketing and promotions within the music industry. Artists including The Beatles, Radiohead, Everclear and many others.  Our reach was was documented in The Wall Street Journal and every major news outlet and entertainment trade. At the time, Capitol Records established the gold standard for online marketing practices that continue to be used today.  

 



nadines

Event Production and Promotion. Co-Producer of Nadine’s Wild Weekend, 1997 to 2002.
  • K-Line & Company effected tactical implementation of a 5-day music festival comprising 135 bands performing 30 shows at 20 clubs. K-Line & Company directed all PR and marketing communications including publicity and ad development, placement and media buying.  The campaign garnered significant press coverage in full roster of Bay Area news media in addition to marquee stories in Billboard Magazine. and this publicity generated annual attendance of 20K+.  http://www.bmi.com/video/detail/132928/