Writing Services: creation of press kits, biographies, press releases, marketing campaigns, pitch letters and website copy
Design Services: graphic layout and design of press kits, letterhead, business cards, press materials, logos and websites
Media Outreach: press release and press kit distribution; getting press-worthy topics out on the wire to our extensive network of tailored contacts in print, radio & broadcast in the US, Canada & Europe
Editorial Outreach: targeted pitches including seasonal stories, trend stories, new product launches, event promotions, designer features, business profiles, TV appearances and more
Contact Management: contacting & maintaining relationships with relevant connections for the client’s business goals (such as stylists, photographer, buyers, distributors, etc)
Non Traditional Exposure: (our specialty) finding unconventional ways to get you exposure & visibility in the industry and the market place
Event Production Services
Event Creation: developing a press-worthy event concept
Event Production: private parties, new product launches, performances, special events, and trade shows
Pre-Production Services: site inspections, negotiating rates, vendor recommendations, music and catering
Event Planning: timeline logistics, staffing & branding coordination Invitations: design, distribution and guest list management
Celebrity and VIPs: invites and procurement of high profile appearances and performances
Press Coverage for Events: including photographers, print press and broadcast media
Gift Bag Fulfillment: acquiring & compiling promotional items for gifting
Securing Sponsorships: to assist with funding, liquor promotions and giftbags for events
Event Execution: bringing the event concept on paper to life!
Social Marketing and Engagement
Social Networking and MySpace Promotion: creation of custom-design profiles on social networking sites like MySpace, Facebook and other sites relevant to the client’s particular demographic and niche market. Addition of general and targeted friends and the maintenance of incoming and outgoing messages, requests, comments, bulletins, etc.
Monitoring Web Footprints: researching and monitoring mentions of our clients on the web and intervening or joining the conversation when relevant or necessary.
Pay Per Click Advertising: creation of Google Analytics Account designed to monitor and improve site traffic, and implementation of a Google Adwords Campaign aimed at increasing online visibility and promoting relevant products, services or events to relevant consumers (other capabilities include: Yahoo Sponsored Search, Facebook Ads and other like-minded PPC options)
Customized Outreach to Bloggers: reaching out to influential bloggers in specific niches, seeking out mentions, plugs, or stories to promote products, services or events aimed at increasing search engine rankings.
Social Bookmarking: Researching and facilitating the submission of articles to Digg, StumbleUpon, Reddit (among others) so that articles, press releases and stories can get picked up by other sites and users.
Creation and Maintenance of YouTube Campaigns: creating a viral campaign by conceptualizing relevant videos, designing a channel profile, uploading and tagging the videos with keywords, developing subscriber lists, friends and channel favorites, and maintaining interaction within these networks.
Submission of Events/News to Online Promotional Sites: to promote upcoming or current events to calendars, listings, or editorials to increase online visibility. Metric Analysis: Creation, maintenance and analysis of site metrics and traffic so that we can focus resources on the most successful methods above to increase overall brand exposure.
Ad Buying: negotiation & placement
Bookings: for appearances, gigs, performances and parties
Brand Management: integrating your kit with your image, website, etc.
Direct Marketing: postcards, flyers, and other mailers sent directly to our extensive database of media, press, celebrity, VIP and targeted contacts